New and exciting technology can help enhance this effect – a great example of which is logo animation. Companies increasingly look for every opportunity to make a great first impression with their brand, and set themselves apart from their competitors. The technological revolution of the last half century has only made it more important for brands to stand out, with increased global competition and a shrinking human attention span. They first used their logo way back in 1787, and it’s remained unchanged ever since – making it the oldest unaltered logo in continuous use!įor as long as businesses have been marketing their products and services, they’ve been using symbols and logos to distinguish and differentiate their offerings. Take a company like Twinings, for example.
It’s easy to think of the company logo as a modern concept.īut a little research reveals that it’s almost as old as business itself.